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As a distinguished law firm, we specialize in representing public entities with a commitment to providing unparalleled legal services. At A&W, diversity, equity, and inclusion are core values that drive our culture. We actively seek out diverse and talented individuals who reflect the rich tapestry of the communities we serve. Our dedication to celebrating and respecting the uniqueness of each employee and client fosters an inclusive work environment where authenticity thrives. Through our comprehensive internal program, we strive to break down barriers to advancement and cultivate opportunities for our attorneys and staff to realize their full potential. By embracing diversity and empowering our team, we advance our mission of delivering the highest quality legal representation to our diverse clientele. Join us in shaping the future of legal excellence, where every voice is valued and talent flourishes.

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Job, Post Date, Department Location

IR - Irvine

Salary: $28.85 – $36.25

Summary of Position


The Marketing Specialist will play a critical role in elevating the firm’s visibility, reputation, and brand experience. This role collaborates closely with the Management Team to   develop and refine the firmwide marketing plan and executes marketing initiatives that support business development, attorney visibility, client engagement, and strategic growth. 

The Marketing Specialist is responsible for creating and curating compelling content for the firm’s website, social media, and digital platforms; coordinating conferences and events in partnership with the Operations and Proposals Supervisor; developing collateral materials; spearheading awards submissions; supporting proposal development; and cultivating speaking opportunities for attorneys.


Roles and Responsibilities 

      

Marketing Strategy & Collaboration

  • Collaborate with the CMO and Management Team to develop, implement, and refine the firmwide marketing plan.
  • Partner with the Operations and Proposals Supervisor on event planning, conferences, client dinners, sponsorships, and firmwide event coordination.
  • Provide strategic support to practice groups and attorneys to help strengthen visibility and outreach.

Content Creation & Digital Presence

  • Manage and grow the firm’s social media presence.
  • Create short-form video content (ex. attorney spotlights, event recaps, practice area highlights) for digital platforms).
  • Oversee ongoing maintenance of the firm website, including updates, new hire announcements, anniversaries, holidays, celebrations, practice group content, newsletters, and coordination with website vendors.
  • Produce graphics, marketing collateral, brochures, flyers, and presentations.

Business Development & Visibility

  • Cultivate attorney speaking opportunities for attorneys by identifying relevant conferences, submitting abstracts, and managing deadlines.
  • Spearhead all award submissions for attorneys, teams, and the firm. (ex. Best Lawyers, Super Lawyers, municipal recognitions.)
  • Assist with preparation of new business proposals, client presentations, and RFP responses as needed.
  • Support marketing campaigns and initiatives to increase brand awareness and strengthen market presence. 

Events & Conferences

  • Coordinate logistics, collateral materials, schedules, and communication for conferences, events, and sponsorships.
  • Support execution of client dinners, external events, and firm-hosted events in partnership with Operations and Proposal Supervisor.
  • Manage guest lists, RSVPs, vendor communication, and onsite support as needed.

Other Responsibilities

  • Maintain firm marketing assets, including logos, templates, bios and brand materials.
  • Ensure consistent brand identity across all internal and external communications.
  • Perform other related marketing duties as assigned. 

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